Critical Essays, With Illustrations, Of Many Of The Artist's Designs. Preface / Angela Schönberger -- A Frenchman In New York : Loewy's Debut In The United States / Evert Endt -- Design And The American Dream : Associates Of Loewy / Elizabeth Reese -- From Celebrity To Anonymity : The Professionalization Of American Industrial Design / Jeffrey L. Meikle -- The Industrialist As Artist : The Machine-age In America 1910-1945 / Richard Guy Wilson -- Nothing Succeeds Like Success : Raymond Loewy : The Thirties And Forties / Arthur J. Pulos -- Raymond Loewy And The World Of Tomorrow : New York's World Fair 1939 / Donald J. Bush -- Inside, Outside : Loewy's Interiors And Architecture / Angela Schöenberger -- The American Way Of Life : American Design In The Fifties / John Heskett -- The Studebaker Connection : Loewy And Thirty Years Of Automobile Design / Bruno Sacco. New Impulses At Rosenthal : Loewy's Designs For Chinaware / Bernd Fritz -- Apostle Of Simplicity : Loewy's Book Never Leave Well Enough Alone / Claude Lichtenstein -- A New Concept In Design : Developments In Design 1960-1975 / Arthur J. Pulos -- A Triple Start : 1934, 1947, 1969 : Loewy London 1934-1990 / Patrick Farrell -- The French Connection : The Campagnie De L'esthétique Industrielle / Evert Endt -- Logo : Loewy And The Logo / Michael Schirner -- Loewy Reached For The Stars : Loewy And Nasa / Reyer Kras -- Raymond Loewy In The U.s.s.r. / Yuri B. Soloviev -- You Must Create Your Own Design-style : Industrial Design In The Soviet Union Since 1945 / Yelena Yamaikina -- New Trends, New Horizons : American Design After Loewy : 1975-1989 / Randloph M.n. Mcausland. Form Made For Speed, Or Progress As Propaganda : Incentives For Styling / François Burkhardt -- Public Relations Or Industrial Design? : Loewy And His Legend / Stephen Bayley. Editws By Angela Schönberger ; With Contributions By Stephen Bayley ... [et Al.] Includes Bibliographical References (p. 251-254) And Index.