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Marketing Myopia (Harvard Business Review Classics) (Harvard Business Review Classics)

Author Theordore Levitt

Format Paperback

Publisher Harvard Business Review

Category Marketing and Sales

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Available Copies Details Synopsis

What business is your company really in? That's a question all executives should all ask before demand for their firm's products or services dwindles. In Marketing Myopia, Theodore Levitt offers examples of companies that became obsolete because they misunderstood what business they were in and thus what their customers wanted. He identifies the four widespread myths that put companies at risk of obsolescence and explains how business leaders can shift their attention to customers' real needs instead.

Authors

Theordore Levitt

Additional Info

Publisher: Harvard Business Review
Format: Paperback
ISBN: 9781422126011

No copies of this item are currently available.

Marketing Myopia (Harvard Business Review Classics) (Harvard Business Review Classics)

Out of Stock

Authors

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