Smarter. Fresher. Better. And now with new content, and new packaging. Announcing the 650,000-copy, $750,000-marketing-budget relaunch of Brain Quest, America’s #1 educational bestseller with over 23.7 million copies in print. Featuring a complete updating of the content and an eye-catching, brainy-retro new look with easy-to-stock-and-shelve packaging, this is a dazzling makeover, inside and out. For kids, it’s fun unplugged. For parents, it’s the easiest, most trusted way to know if their children are keeping pace. Assisting in the relaunch is an advisory panel of ten of America’s top educators, each of them winners of Teacher of the Year or Milken National Educator Awards. The result: completely revised questions and answers, with up to 20%new material, to bring each deck up to the standards of today’s curricula. The content is the same that kids will find on standardized tests, handled in such a way that it promotes mental flexibility. The new Brain Quest is rolling out this Spring with a national “Thinking Cap” College Tuition Sweepstakes promo-tion; official spokesperson (Milken award-winning teacher and Brain Quest user Patty McGee); national publicity; and a revamped Web site (www.brainquest.com). Because it’s no tonly OK to Be Smart®—it’s absolutely essential.