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Weird Ideas That Work: How to Build a Creative Company

Author Robert Sutton

Format Paperback

Publisher Free Press

Category Creative Thinking

Out of Stock

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Available Copies Details Synopsis

A breakthrough in management thinking, "weird ideas" canhelp every organization achieve a balance between sustaining performance and fostering new ideas. To succeed, you need to be both conventional and weird. Hire misfits Pursue the impractical Find happy people and encourage them to fight Reward failure but punish inaction Forget your own successesThese and other counterintuitive strategies will unlock ideas you never knew you had.

Authors

Robert Sutton

Additional Info

Release Date: 2007-05-15
Publisher: Free Press
Format: Paperback
ISBN: 9780743227889

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Weird Ideas That Work: How to Build a Creative Company

Out of Stock

Authors

Additional Info

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