Designing a brochure or web site without an art background? Step away from the computer and read this breezy introduction to visual communications first. Written for non-designers, White Space is Not Your Enemy is a practical graphic design and layout text introducing the concepts and practices necessary for producing effective visual communications across a variety of formats, from print to Web.This beautifully illustrated, full-color book covers the basics to help you develop your eye and produce attractive work. Topics include:* The basics of effective design that communicates its intended message* Pre-design planning* 13 Layout Sins to avoid* Basic typography* Working with color* Storyboarding for video, Web, and presentions* Information graphics* Mini Art School--all the basics in one chapter* Outputting your work * Finally--the basics of layout, design, and visual communication for print and web in one easy-to-digest book!* "Try This" sections in each chapter include fun, hands-on activities to develop skills.* The companion web site includes text and photo support material; video clips that put the principles in practice; interactive multimedia components; and links.