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Your Marketing Sucks

Author Mark Stevens

Format Paperback

Publisher Crown Business

Category Marketing and Sales

Out of Stock

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Available Copies Details Synopsis

� Stop throwing thousand-dollar bills out the window and camouflaging spending as marketing�demand that the money spent on marketing bring in more money in return.� Cut through the myths that claim marketing is about advertising, public relations, or direct mail�learn that it is about growing the revenue, profit, and valuation of the business.� Fire your advertising agency if it even thinks about applying for a Clio or other creative award.� Implement the marketing moratorium�stop all marketing until you know how each component of your program justifies itself in dollars and cents.

Authors

Mark Stevens

Additional Info

Release Date: 2005-04-26
Publisher: Crown Business
Format: Paperback
ISBN: 9781400081691

No copies of this item are currently available.

Your Marketing Sucks

Out of Stock

Authors

Additional Info

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