Your reality is created by your ?beliefs.? These beliefs, usually subconscious, are often the result of lifelong ?programming,? and represent a powerful influence on human behavior. Studies in neuroscience indicate that as much as 95% of our consciousness is actually subconscious. It?s the subconscious mind that is the store-house for our attitudes, values, and beliefs. It is from our beliefs that we form perceptions about the world and ourselves, and from these perceptions we develop behaviors. Usually, it is self-defeating behaviors we wish to change. Often the most effective way to change a behavior is to change the subconscious belief(s) that support it. Based on years of split-brain research, also known as Brain Dominance Theory, PSYCH-K provides a variety of ways to quickly identify and transform beliefs that ?sabotage? you into beliefs that ?support? you, in any area of your life. Many people harbor self-sabotaging subconscious beliefs in the areas of financial prosperity, self-worth, health and body issues such as weight loss, as well as relationships and career. This book will help the reader discover; why you don't always do the right thing, even when you know the right thing to do; why trying smarter is better than trying harder; and why changihng yourself can change the world. The book is a companion to the PSYCH-K experiential workshops where participants learn specific techniques for changing self-limiting beliefs. The book provides the foundational philosophy and science behind this revolutionary process.