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The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm

Author Tom Kelley

Format Hardcover

Publisher Crown Business

Category Creative Thinking

Out of Stock

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Available Copies Details Synopsis

"There isn't a business in America that doesn't want to be more creative in its thinking, products, and processes. At many companies, being first with a concept and first to market are critical just to survive. In The Art of Innovation, Tom Kelley, general manager of the Silicon Valley-based design firm IDEO, takes readers behind the scenes of this wildly imaginative and energized company to reveal the strategies and secrets it uses to turn out hit after hit." "In entertaining anecdotes, Kelley illustrates some of his firm's own successes (and joyful failures), as well as pioneering efforts at other leading companies. The book reveals how teams research and immerse themselves in every possible aspect of a new product or service, examining it from the perspective of clients, consumers, and other critical audiences."--BOOK JACKET.

Authors

Tom Kelley

Additional Info

Release Date: 2001-01-16
Publisher: Crown Business
Format: Hardcover
ISBN: 9780385499842

No copies of this item are currently available.

The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm

Out of Stock

Authors

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