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BrandDigital: Simple Ways Top Brands Succeed in the Digital World

Author Allen Adamson

Format Hardcover

Publisher St. Martin's Press

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This book offers a comprehensive assessment of the future marketing landscape, including discussion of how global digital acceleration has affected brands through the social networking and customer-based brand promotion of websites such as Google and MySpace. Includes many case studies of successful digital branding.

Authors

Allen Adamson

Additional Info

  • Release Date: 2008-08-19
  • Publisher: St. Martin's Press
  • Format: Hardcover
  • ISBN: 9780230606043

No copies of this item are currently available.