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The Medici Effect: What Elephants and Epidemics Can Teach Us About Innovation

$6.49

Author Frans Johansson

Format Paperback

Publisher Harvard Business School Press

Category Entrepreneurship

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Available Copies Details Synopsis
Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs. Frans Johansson�s The Medici Effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory, and offers examples how we can turn the ideas we discover into path-breaking innovations.

Authors

Frans Johansson

Additional Info

  • Publisher: Harvard Business School Press
  • Format: Paperback
  • ISBN: 9781422102824
SKU Condition Store Shelf Price  
478962 Very Good Warehouse 60-22-6 $6.49 Add to Cart

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