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Selling the Invisible: A Field Guide to Modern Marketing

Author Harry Beckwith

Format Hardcover

Publisher Business Plus

Category Marketing and Sales

Out of Stock

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Available Copies Details Synopsis

A treasury of hundreds of quick, practical, and easy-to-read strategies - few are more than a page long - Selling the Invisible will open your eyes to new ideas in this crucial branch of marketing including why focus groups, value-price positioning, discount pricing, and being the best usually fail; the critical emotion that most influences your prospects - and how to deal with it; the vital role of vividness, focus, "anchors," and stereotypes; the importance of Halo, Cocktail Party, and Lake Wobegon Effects; marketing lessons from black holes, grocery lists, the Hearsay Rule, and the fame of Pikes Peak; dozens of proven yet consistently over-looked ideas for research, presentations, publicity, advertising, and client retention...and much more.

Authors

Harry Beckwith

Additional Info

Publisher: Business Plus
Format: Hardcover
ISBN: 9780446520942

No copies of this item are currently available.

Selling the Invisible: A Field Guide to Modern Marketing

Out of Stock

Authors

Additional Info

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