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Brand New: Solving the Innovation Paradox -- How Great Brands Invent and Launch New Products, Services, and Business Models

$7.99 List Price $33.00

Author G. Michael Maddock

Format Hardcover

Studio Wiley

Category Business

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Available Copies Details

Authors

G. Michael Maddock, Luisa C. Uriarte, Paul B. Brown

Additional Info

  • Release Date: 2011-05-03
  • Studio: Wiley
  • Format: Hardcover
  • ISBN: 9780470643594
SKU Condition Store Shelf Price  
3161562 Very Good Warehouse 63-6-5 $7.99 Add to Cart

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