From the little things—recalling statistics and facts—to the big things—keeping track of anniversaries and important appointments—a good memory is essential to a happy life and a successful career. Many people want a better memory, but don't know how to get one. How to Develop a Brilliant Memory Week by Week provides 52 proven techniques that helped win Dominic O'Brien accolades such as "Brain of the Year" and "Grandmaster of Memory." O'Brien has designed the book can as a year-long course in memory improvement, complete with a paced program of study that starts with the basics and slowly builds up to masterful memory. The book can also be used as a handy reference to target specific memory shortcomings—exercises such as "Pin Number" and "52 Shopping Items" provide tailored approaches to real-life situations. Combining an expert understanding of the brain with tested methods, How to Develop a Brilliant Memory Week by Week is a potent tool for improving any memory.