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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

$7.99

Author Chan Kim

Format Hardcover

Publisher Harvard Business Press

Category Marketing and Sales

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Available Copies Details Synopsis

In a book that challenges everything you thought you knew about the requirements for strategic success, Kim and Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves spanning more than a hundred years and 30 industries, the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans"--Untapped new market spaces ripe for growth. Such strategic moves--which the authors call "value innovation"--create powerful leaps in value that often render rivals obsolete for more than a decade. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant.--From publisher description.

Authors

Chan Kim

Additional Info

Release Date: 2005-02-03
Publisher: Harvard Business Press
Format: Hardcover
ISBN: 9781591396192

SKU	Condition	Store	Shelf	Price
3916589	Good	Warehouse	51-2-3	$7.99	Add to Cart
6245160	Very Good	Fern Park	52-12-5	$7.99	Add to Cart

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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

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