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Why We Buy: The Science Of Shopping

Author Paco Underhill

Format Hardcover

Publisher Simon & Schuster

Category Business

Out of Stock

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Available Copies Details Synopsis

"Why We Buy is a witty and surprising report on our evolving shopping culture. This is a book about us, from moms and dads to seniors and mall rats, and what we do, and don't do, in stores, restaurants and showrooms."--BOOK JACKET. "Why We Buy is about the struggle among merchants, marketers and increasingly knowledgeable customers for control. With humor, insight, anecdote and lots of hard data, retail anthropologist Paco Underhill leads the reader through a journey into shopping heaven and hell. For those in retailing and marketing, Why We Buy is a remarkably fresh guide, offering concrete and usable advice on how to adapt to the changing customer. For the general public, Why We Buy is a charming, funny and sometimes disconcerting mirror of who we really are."--BOOK JACKET.

Authors

Paco Underhill

Additional Info

Release Date: 1999-05-13
Publisher: Simon & Schuster
Format: Hardcover
ISBN: 9780684849133

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Why We Buy: The Science Of Shopping

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