In Wheels for the world, Douglas Brinkley reveals the riveting details of Ford Motor Company's epic achievements, chronicling the success of the Tin Lizzie to the beloved Model A through the glory days of the Thunderbird, Mustang, and Taurus, as well as the revolutionary plants where they were built--Highland Park and River Rouge. Brinkley tells of the amazing acquisitions of Volvo, Land Rover, Jaguar, and Mazda in the 1990s. His narrative also explores Ford Motor Company's darker aspects, from its founder's anti-Semitism, ill-considered wartime pacifism, and disloyalty--not only to the cohorts who made him the richest man of his time but also to his only son. Along the way, Brinkley introduces the whole cast of characters--from the early brains of the outfit, later U.S. Senator James Couzens; to CEO Lee Iacocca to the chairman and CEO of today, William Clay Ford, Jr.
Additional Info
- Release Date: 2003-04-28
- Publisher: Viking Adult
- Format: Hardcover
- ISBN: 9780670031818
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3317677 |
Very Good
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58-17-7 |
$7.99 |
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