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Marketing to the Affluent

Author Thomas Stanley

Format Paperback

Publisher McGraw-Hill

Category Marketing and Sales

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Available Copies Details Synopsis

Three uniquely targeted guides by Thomas J. Stanley--bestselling author of The Millionaire Next Door--have been released in paperback for those specializing in sales to the wealthy. In Marketing to the Affluent, Stanley defines the moneyed population and outlines the traits it takes to reach them. In Selling to the Affluent, Stanley discusses the true needs of the well-to-do and ways to effectively meet those needs. And in Networking with the Affluent, he explains how to reach this elite audience by securing word-of-mouth endorsements from their peers.

Authors

Thomas Stanley

Additional Info

Publisher: McGraw-Hill
Format: Paperback
ISBN: 9780070610477

No copies of this item are currently available.

Marketing to the Affluent

Out of Stock

Authors

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