Business Owners: Take Control of Exit Planning and Put Dollars in Your Pockets! Using this book, you will take control of the succession planning process. A step-by-step plan even the busiest owner can master leads straight to ultimate success: reaping top dollar when you sell or transfer your business. Real life case studies and progressive checklists show you how to: Create and preserve value within your business using tools you already have. Transfer Ownership and value as profitably as possible no matter who you plan to sell to. Integrate personal, financial and estate planning goals of the business to maximize profit and minimize tax liability. Recognizing the profitability of third party sales, John Brown has devoted two chapters of this Completely Revised Second Edition to the subject. Investment Banker and founder of JD Ford & Company, Joseph M. Durnford, explains the third party sale process and setting and achievable sale price.