Since their breakthrough championship season in 1923, when Yankee stadium opened, the New York Yankees have been baseball�s most successful, decorated, and colorful franchise. Home to Ruth, Gehrig, DiMaggio, Berra, Mantle, Jackson, and Mattingly; and later Torre, Jeter, Rivera, and Rodriguez, the team has been a fixture in our national consciousness. Yet it�s been nearly seventy years since Frank Graham wrote the last narrative history of the team. Marty Appel, the Yankees� PR director during the 1970s, now illuminates the team in all its century-plus of glory: clever, maneuvering owners; rowdy, talented players; and, of course, twenty-seven championships. Appel heard war stories from old-timers like Mantle, Berra, and Casey Stengel, and has maintained a presence in the organization ever since. A collector, writer, and raconteur, he gives life to the team�s history, from the muddy, uneven field at Hilltop Park in the 1900s to the evolution of today�s team as an international brand. Loaded with over a century�s worth of great stories, folklore, and photos, this is a treasure trove for lovers of sports, the Yankees, New York history, and America�s game.