Today�s writers need more spunk than Strunk: whether it's the Great American e-mail, Madison Avenue advertising, or Grammy Award-winning rap lyrics, memorable writing must jump off the page. Copy veteran Constance Hale is on a mission to make creative communication, both the lyrical and the unlawful, an option for everyone.With its crisp, witty tone, Sin and Syntax covers grammar�s ground rules while revealing countless unconventional syntax secrets (such as how to use�Gasp!�interjections or when to pepper your prose with slang) that make for sinfully good writing. Discover how to:*Distinguish between words that are �pearls� and words that are �potatoes�*Avoid �couch potato thinking� and �commitment phobia� when choosing verbs*Use literary devices such as onomatopoeia, alliteration, and metaphor (and understand what you're doing)Everyone needs to know how to write stylish prose�students, professionals, and seasoned writers alike. Whether you�re writing to sell, shock, or just sing, Sin and Syntax is the guide you need to improve your command of the English language.