A marketing and sales pioneer uses the psychology of gender to provide a fresh perspective on field-proven business practices to help create, market, and sell products and services to women, the world's most powerful consumers. A marketing and sales pioneer uses the psychology of gender to provide a fresh perspective on field-proven business practices to help create, market, and sell products and services to women, the world's most powerful consumers. A marketing and sales pioneer uses the psychology of gender to provide a fresh perspective on field-proven business practices to help create, market, and sell products and services to women, the world's most powerful consumers. A marketing and sales pioneer uses the psychology of gender to provide a fresh perspective on field-proven business practices to help create, market, and sell products and services to women, the world's most powerful consumers.