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American Icon: Alan Mulally and the Fight to Save Ford Motor Company

Author Bryce Hoffman

Format Paperback

Publisher Crown Business

Category Business

Out of Stock

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Available Copies Details Synopsis

At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, the man who had saved Boeing, Ford had put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dysfunctional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way America's last great industrial dynasty could hold on to their company. Mulally and his team pulled off one of the greatest comebacks in business history, and this is the behind-the-scenes account of that epic turnaround.--From publisher description.

Authors

Bryce Hoffman

Additional Info

Release Date: 2013-02-05
Publisher: Crown Business
Format: Paperback
ISBN: 9780307886064

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American Icon: Alan Mulally and the Fight to Save Ford Motor Company

Out of Stock

Authors

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